Dow 30


Management restructuring and marketing expenditure are seen to be the core drivers of P&G’s stock price. The turnaround of Unilever and Beiersdorf are good examples of effective management restructuring. P&G has also undergone restructuring following the rejoining of A. G. Lafley as CEO and change in strategies. The company has also increased its marketing expenditure which is a core driver for growth. The importance of marketing expenditure for such companies is evident from the historical turnaround examples of PEPSICO, Coca-Cola and P&G itself.

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