AT&T Inc and Discovery Channel Enters Long-Term Carriage Agreement

AT&T Inc and Discovery Channel Enters Long-Term Carriage Agreement

In order to promote its media segment, AT&T signed long-term carriage agreement with Discovery Communications

By Staff Writer on Sep 8, 2016 at 2:28 pm EST

Today, AT&T Inc. (NYSE:T) and Discovery Communications entered into an agreement to air the latter’s portfolio on AT&T’s DIRECTV and U-verse platforms. The terms and conditions of this agreement haven’t been disclosed yet.

As per the press release issued by Discovery Communications Inc. (NASDAQ:DISCA), in line with the agreement, AT&T customers can now watch its content through their DIRECTV and U-Verse set-top boxes. They have the option to either stream the content or catch it on Discovery’s applications and website. Furthermore, the same content will also be available at the carrier’s upcoming new over-the-top service, DIRECTV Now, which is scheduled to be available in the fourth quarter of fiscal 2016.

At the agreement signing ceremony, Discovery Communications President of Domestic Distribution, Eric Phillips, expressed his remarks that this deal will let AT&T users access Discovery’s portfolio through digital and linear platforms; he mentioned that the contract is a win-win situation for both the companies. Mr. Phillips said: “Our agreement greatly expands the AT&T platforms that will distribute our award-winning content, including future distribution on DIRECTV Now for our portfolio of brands.”

On the counter part, AT&T Chief Content Officer, Dan York, mentioned that Discovery Network contains exceptional content, which is likely to boost the wireless carrier’s DIRECTV, DIRECTV Now, and U-verse value. Its customers will be able to continue receiving streaming service of high-end content that is considered second-to-none in the industry.

DIRECTV Now With Unlimited Data

AT&T is keenly focused toward promoting its media business. In this regard, yesterday its management announced removal of upper cap from wireless data allowance for its customers willing to enjoy either DIRECTV or U-Verse platform. The company has introduced an update, which will let its user enjoy watching TV anywhere, any time now.

With the DIRECTV application, users can utilize either Wi-Fi connection or mobile data to watch programs. These include live channels, shows, as well as digital video recorder (DVR) based programs. Users will also be able to download most of these DVR recordings to watch later offline. AT&T Entertainment Group EVP and Chief Marketing Officer, David Christopher, stated that in recent times users want to have TV with them, no matter where they are and AT&T’s DIRECTV App has taken care of this requirement.

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