Sprint Corp Introduces Unlimited Freedom Premium Package

Sprint Corp Introduces Unlimited Freedom Premium Package

The move will meet customers’ dire need of HD streaming

By Staff Writer on Aug 28, 2016 at 5:57 am EST

After announcing Unlimited Freedom package earlier this month, Sprint Corp (NYSE:S) seems to have increased the competition with T-Mobile by launching the latest Unlimited Freedom Premium, which offers improved streaming services with slightly higher prices. This service is targeted for customers, who are in dire need of high-quality streaming and multimedia services.

Unlimited Freedom Premium Package

Sprint’s Unlimited Freedom Premium can be availed for $80 per month for a single line and $140 for two lines. Customers can also avail unlimited HD streaming videos, gaming streaming, and HD Music at 1080p+, 8 Mbps, and 1.5 Mbps, respectively.

As its marketing strategy, Sprint is offering the package with no extra charges till October for those customers who have already signed up for the Unlimited Freedom package. The company believes that it just might get more subscriptions for the Unlimited Freedom Premium as customers will only have to add $20 to avail the higher ended services.

Unlimited Freedom Package

The Unlimited Freedom package can be availed for $60 per line along with $40 for the second one. The customers can stream videos, games, and Music up to 480p, 2 Mbps, and 500 Kbps, respectively, which is more than half of its latest offer.

The factor that Sprint and T-Mobile stepped into the unlimited packages is AT&T Inc. (NYSE:T) introduced an unlimited data plan in combination with DirecTV services. Competitively, Verizon does not seem to be interested in introducing such data plans; however, tough competition might force it to review its decision in the future.

At present, AT&T is offering most expensive unlimited package that can be availed for $150 for wireless and DirecTV services. Next is T-Mobile, which offers a high-definition package named T-Mobile One Plan for $95 per month. After these companies comes Sprint with its latest aforementioned package.

“Following our successful kick-off of Sprint’s Unlimited Freedom, today we’re announcing more good news for Sprint customers with the availability of Unlimited Freedom Premium.” Sprint stated in the press release “For those customers who want to watch video, listen to music and stream games in higher resolution on their mobile devices, and for those wireless users who would like to stream movies and games on their HD TV, Sprint introduces Unlimited Freedom Premium.”

The telecom company has been able to increase its wireless subscription through such offerings. In first-quarter fiscal 2016 (1QFY16) earnings release, the company reported wireless net addition of 377,000 subscribers resulting in total platform end of 59.4 million higher against the comparable quarter’s total 56.8 million users.

By controlling its operating expenses, the mobile carrier has also been able to report considerable income during the quarter. However, due to high interest expense and income tax, Sprint reported a net loss during the period. It has also been cutting its cash flows with an aim to strengthen net cash as cash equivalents.

Industry experts are of the opinion that under the same strategy, the company also did not participate in the ongoing low spectrum auction and decided to operate its existing spectrum. Through these strategies, Sprint reported net cash and cash equivalents of $3.7 billion by quarter-end as compared to $2.0 billion in 1QFY15.

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