Coca-Cola’s bottom line growth is driven by sales volumes in its various geographical segments, primarily North America and Latin America, in addition to growth in emerging markets which have far outpaced the growth in developed markets. Sales growth is also driven by the diversification of its own brand portfolio to cater to the increasing shift towards low-calorie beverages. Diet Coke has taken over Pepsi as the second-best-selling beverage in the US in terms of unit volumes sold. The introduction of healthier non-carbonated beverages and new innovative products in addition to share repurchases all contribute towards the increase in revenues.
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