Coca-Cola (KO) is a one of the leading global beverage companies, with over 500 different brands of non-alcoholic drinks sold in almost every country of the world. Headquartered in Atlanta, Georgia, the company classifies its operations into two business segments. Its Concentrate segment involves selling concentrate syrup to its bottling partners for bottling and distribution, while its finished product business produces and sells bottles directly to businesses and consumer. Coca-Cola’s portfolio of beverages includes 15 ‘billion-dollar brands’. North America is the company’s largest segment by revenues, while Latin America is the largest segment in terms of unit volume sales.