Teens Are Reportedly Using Facebook More, In Contrast To Earlier Reports
The latest research suggests teens are reportedly using Facebook more, whereas past reports suggested a decline in usage
A recent survey from Forrester Research suggests that teenagers are using Facebook Inc. (FB) a lot more, in contrast to earlier reports that teens are fleeing from the social media platform. The latest survey states that the respondents of the survey use Facebook more than they did a year ago.
4,517 teenagers were part of the survey. Half of them were aged between 12 and 17, and use more of Facebook than they use any other social media platform. Moreover, the adoption rate of Facebook among young people is the highest, barring YouTube’s rate of adoption. The percentage of young people using Facebook is 28%, a high figure seen by only a few other social media platforms such as Instagram, which is followed by Snapchat, Twitter (TWTR), Vine, and WhatsApp.
Although Forrester’s report reflects Facebook usage is increasing, other reports earlier this year concluded that teens are leaving the platform. According to a report by iStrategyLabs, many teens have left the platforms in the past three years. The platform had 25% fewer US teens in 2014 than in 2011. As teens between the ages of 13-17 years were leaving the platform, the proportion of users aged over 55 years rose nearly 80% over the same period.
It remains unclear whether teens are using the platform more or leaving it. Earlier in 2013, Facebook's CFO also said that teens are using the platform less. A few more researches may validate these claims. The social media giant has more than 1.2 billion users, and the number keeps on increasing every quarter. On the other hand, Twitter is plagued by a slowdown in its user base growth.
The Forrester report also stated that teenagers will continue to use Facebook as the platform is widely used.